About The Artist

Shoa’s fine art draws strong influences from the abstract expressionist movement of the 1940s and 50s, particularly the likes of Jackson Pollock and Mark Rothko, and expressionist painters such as Piet Mondrian and Paul Klee in the early 1900s – blending her unique perspective into this style of work. She has worked in various mediums including ‘oil’ and ‘acrylics’; and uses ‘house-paints’ for the drip-painting technique, as was favoured by Jackson Pollock himself.

She favours working on large canvases, resulting in an experience that is not only liberating for the artist but also draws in the viewer on a spiritual level; initiating a dialogue between the two. These large-scale artworks also have the potential to derive the mood and theme of any interior/space they are displayed in.

Shoa graduated at the top of her class, from the prestigious National College of Arts (NCA), in Pakistan - majoring in Graphic Design, with minors in Photography and Ceramics. She is a recipient of the Chughtai Award - a President of Pakistan award given to the top-performer across all schools in the institution.

ShoaWorks
The Day Job ;)

After graduating in 1999, she joined a team of graphic designers working at one of the elite ad agencies in the country, Evernew Concepts, where she focused on print media and worked on campaigns for major local and international brands. Later she joined Techlogix Pvt. Ltd. - one of Pakistan's leading global software houses, as Lead Designer. After gaining significant experience in the world of advertising, she emerged in 2006 with ShoaWorks, her independent design consultancy which has been providing graphic design services since, to a growing and varied clientele globally.

For details visit ShoaWorks

Holder of
Chughtai
Award

A President of Pakistan Award - given to the top performing graduate at the National College of Arts (NCA). She graduated at the top of her class in Graphic Design in 1999.